VeggieWorld – European largest and oldest event of its kind. VeggieWorld was first held in 2011 in Wiesbaden in Germany. The first debut was a great success, and all exhibitors and visitors were highly satisfied with this platform. Along with the recognition of this concept and lifestyle, VeggieWorld grows very quickly. In 2019, VeggieWorld was held in 19 cities of 10 countries in the world. Nowadays, VeggieWorld is becoming ever bigger and more diverse.

VeggieWorld&NewProtein China has been regarded as the only dedicated trade fair & conference for plant-based and new protein food business in China. The goal is aiming to build up a professional exchange and trade platform for global plant-based and new protein food industries, and as well as consumer education movement to present world's latest products, technologies and life concepts to everyone.

VeggieWorld Shanghai 2020 was successfully held in September at the Shanghai Exhibition Center. Nearly 100 leading plant-based and sustainable brands from 18 countries and regions showcased the latest products, technologies and services. In the 3 days, a total of 8,326 visitors were attracted onsite. Both exhibitors and visitors expressed their highly satisfaction.

In 2021&2022, no matter the size of exhibition or the number of exhibitors and speakers for VeggieWorld/NewProtein Shanghai 2021 has greatly increased comparing with 2020: around 150 plant-based brands from 20 countries, including the most popular plant-based meat, milk, seafood, eggs, vegan chocolates, vegan cosmetics, superfoods and other nutritious, healthy and sustainable products.

Con-currently, a professional conference – New Protein China Forum, will be hold. The forum will cover heated topics, including: Plant-based business Session, Cell-based business Session, Fermentation or Fungi business Session, Start-ups & Investors Session. Experts from regulatory agencies, academic, investment institutions, leading companies and innovative companies explained their opinions and predictions of the industry. Meanwhile, VeggieWorld Activity Stage also presents more diverse activities: Live Cooking Show, KOLs share their experience, environmental protection cases, etc.