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Further Expansion for VeggieWorld in China!

Further Expansion for VeggieWorld in China!

It’s Official: VeggieWorld&NewProtein China and All Food Expo signed a Strategic Partnership for Shenzhen Events!


November 23, 2022, "Strategic Cooperation Signing Ceremony for All Foods Expo (Spring) & VeggieWorld&NewProtein China (Shenzhen)" was held in Beijing. More than ten representatives attended the signing ceremony, including Mr. Michael Dreyer, President of Fair Connections; Mr. Ken Zheng, Managing Director of Fair Connections; Mr. Allan Wang, General Manager of Beijing Landpeace Exhibition. The two exhibitions have officially announced that they will be held together in Shenzhen World Exhibition & Convention Center (Bao’an) from March 4 to 6, 2022. This means that South China's largest comprehensive food and Beverage Exhibition and China's largest plant-based food exhibition will cooperate, which will bring new vitality into China's food industry.




With the continuous improvement of consumers' demand for healthy and vegetarian diet, plant-based food has become more and more popular, and gradually set off a new trend all over the world. Therefore, many domestic and international food enterprises are optimistic and active about the plant-based market. The cooperation between All Foods Expo (Spring) & VeggieWorld&NewProtein China(Shenzhen) will further promote the healthy development of plant-based industry since 2022.


VeggieWorld – European largest and oldest event of its kind. VeggieWorld was first held in 2011 in Wiesbaden in Germany. The first debut was a great success, and all exhibitors and visitors were highly satisfied with this platform. Along with the recognition of this concept and lifestyle, VeggieWorld grows very quickly. VeggieWorld was launched in China in 2019 with great success. “VeggieWorld Shanghai 2020 attracts nearly 100 leading plant-based and sustainable brands from 18 countries and regions showcased the latest products, technologies and services. In the 3 days, a total of 8,326 visitors came onsite to purchase or establish contacts.” Said Mr. Ken Zheng, MD of Fair Connections.


In 2021, no matter the size of exhibition or the number of exhibitors and speakers for VeggieWorld/NewProtein Shanghai 2021 has greatly increased comparing with 2020: around 150 plant-based brands from 20 countries, including the most popular plant-based meat, milk, seafood, eggs, vegan chocolates, vegan cosmetics, superfoods and other nutritious, healthy and sustainable products.


Mr. Ken Zheng also said that All Food Expo, as an international top food exhibition, is well-known in the industry in China. The two exhibitions will achieve a win-win result for all participants. Mr. Allan Wang, General Manager of Beijing Landpeace Exhibition, said that this cooperation will certainly generate a synergistic effect of 1 + 1 > 2, which will inject new vitality into the rapid development of China's food industry.


All Food Expo (Spring) and VeggieWorld&NewProtien China (Shenzhen) 2022 will reach 80,000 square meters. It is estimated that there will be 48,000 visitors and 1,300 exhibitors in total.  


All Food Expo (Spring Edition) 2022 will organize multiple concurrent events: 2022 China High-end Food and Beverage Marketing Forum (spring), 2022 China Ice Cream and Frozen Food Marketing Forum (spring), the Award Ceremony of "Best Salesman Award" of 2022 All Food Expo(spring). And VeggieWorld&NewProtein China(Shenzhen) will organize New Protein China Forum, a very professional congress for plant-based and new protein food industry and many other cooking show and taste competitions.


Press Contact Fair Connections:


VeggieWorld&NewProtein China

-the only dedicated exhibition and conference for plant-based and new protein food business in China, Serving the trade platform and consumer & market education movement. It will be held in Shenzhen and Shanghai, the 2 most important and prosperous cities, and cover main markets in China.



March 4-6, 2022

Shenzhen World Exhibition & Convention Center



December 16-18, 2022

Shanghai New Int’l Expo Center


VeggieWorld French//Paris


VeggieWorld French//Lyons


VeggieWorld Germany//Karlsruhe


VeggieWorld Swiss//Zurich